AI Insights · Timothy · July 2021
Top 5 Tools Apps in the US: Q2 2021 Performance Review
In Q2 2021, the top Tools apps in the US saw varying trends in weekly downloads, revenue, and active users, with NordVPN and Norton360 Antivirus & Security leading the pack.
In the second quarter of 2021, the performance of the top Tools apps in the United States showed a mix of growth and stability across various metrics. Here, we take a closer look at the weekly trends in downloads, revenue, and active users for the top five apps in this category. Data is sourced from Sensor Tower.
NordVPN – fast VPN for privacy experienced a steady revenue stream, peaking at approximately $288K in the week of April 12 and maintaining figures around the $250K mark towards the end of June. Weekly downloads showed significant growth, reaching a high of 144K in the last week of June. Active users remained robust throughout the quarter, with a peak of around 1M in the final week.
Norton360 Antivirus & Security saw consistent weekly revenue, with figures generally hovering around $180K-$200K, peaking at $217K in early April. Downloads fluctuated, with a notable peak of 74K in early June. Active users showed a positive trend, increasing from 456K at the start of the quarter to nearly 480K by the end of June.
Norton VPN – Fast & Secure exhibited varied revenue trends, peaking at $250K in the first week of April and stabilizing around $150K-$190K in subsequent weeks. Downloads showed significant fluctuations, with a peak of 158K in early June. Active users also varied, starting at approximately 561K and ending the quarter at around 426K.
AVG AntiVirus & Security maintained a stable revenue stream, averaging around $30K-$40K per week. Downloads remained relatively steady, staying within the 17K-27K range throughout the quarter. Active users showed a consistent trend, fluctuating between 362K and 389K.
Lookout Life - Mobile Security showed a steady weekly revenue, peaking at around $87K in mid-April and maintaining figures around $70K-$80K towards the end of June. Downloads were relatively lower compared to other apps, peaking at 10.7K in mid-April. Active users remained stable, starting at 461K and slightly decreasing to 421K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.